Wise Pools has quietly been building beautiful award-winning waterscapes and “backyard living” facilities in the Woodlands, Conroe, and Greater Houston area for over 5 decades! Our founder, Charles Wise, his wife Merry Wise, and now the Wise’s son Erik continue the tradition of excellence, consulting, designing, and building special pools and related projects for the area’s most discriminating clients and presenting seminars sharing their expertise for national and regional industry events. Merry Wise writes occasional articles for industry publications and Charles and Merry Wise have served as judges for industry design competitions and Aqua Magazine’s 100 Best Pool Company in America competition.


Since the beginning, we believed that “WISE” is more than just a name. It’s really our philosophy:




Why Choose Wise…

We view our business as not building pools, but making people happy. After all, a pool is not something you are forced to purchase. It’s a wonderful luxury that allows you to better enjoy and enhance your home. Our goal is to make the process enjoyable for you. We go into your yard, and help you make the best decisions possible. Then we are there throughout the entire construction process. And upon completion, you’ve got a beautiful outdoor living area that the entire family can enjoy for decades to come.


Our founder and top designer Charles Wise has designed and built exceptional pools, waterfalls, spas, and complete backyard environments for over four decades. His projects have been honored with over one hundred and fifty design awards, including the “PHTA Chairman’s Award” which is considered the top design award in the world! Wise pools is the only Houston-area company to have won this award. Wise is also the only “Aqua 100 Hall of Fame” company in this area. This means we are one of the few companies in the country who have been selected FIVE TIMES as winner of “The Best 100 Pool Companies in the Nation.” Wise Pools is also winner of the Chamber Small Business Award, the Community College Small Business Award, and the BBB Torch of Excellence Award.



Our Awards…

Wise has won over 100 pool and spa design awards at regional, national and international awards competitions sponsored by various industry entities. We have been honored with a number of gold medals at these competitions and best of show awards, including the best of show “Chairman’s Award” at the international design competition sponsored by our industry trade organization!



Our Certifications and Associations



PHTA – “Pool and Hot Tub Alliance”

The PHTA was formed in 2019 through the merger of The Association of Pool & Spa Professionals and The National Swimming Pool Foundation. Both organizations have similar goals of making swimming safe, healthy and fun, so the merger was a logical improvement.


PHTA is the world’s largest association representing swimming pool, hot tub and spa manufacturers, distributors, manufacturers’ agents, designers, builders, installers, supplier, retailers and service professionals. PHTA offers pool and hot tub education and certification programs, provides valuable membership benefits, develops trusted industry standards and advocates for critical legislation.


PHTA members adhere to a code of ethics in business and technical practices and share a strong commitment to the safe, healthful, and enjoyable use of industry products.


More information at: https://www.phta.org/


International Awards of Excellence

The PHTA International Awards of Excellence honors PHTA members whose pools, spas and water features represent some of the best designs in the industry.


The competition is open only to PHTA member builders, designers, and service and retail firms. Many hundreds of entries are submitted each year, representing member firms from all over the world. More information at: International Awards of Excellence


AQUA Hall of Fame

Each year between 1989 and 2010, AQUA Magazine published profiles of 100 of the top spa and pool dealers, builders and service companies in the industry. These outstanding companies were chosen not by their size or sales volume, but by the overall professionalism they displayed in the areas of customer service, store design, product knowledge, craftsmanship and advertising/promotion.


We received what is considered the most prestigious award in the pool industry when inducted into the Hall of Fame by Aqua Magazine. The Hall of Fame recognizes swimming pool companies that have consistently demonstrated the highest levels of professionalism and creativity in customer service, workmanship, store design, promotions, advertising, and product knowledge.


More info at Aqua Hall of Fame.


Contact Us…

For more information, or a one-on-one consultation, please give us a call at (936) 321-4242 or use our online form. One of our design specialists will be happy to help you.