Wise Pools has quietly been building beautiful, award-winning waterscapes and “backyard living” facilities in the Woodlands and Northern Houston area for more than 44 years. Originally founded by pool industry icon Charlie Wise, the operation is now managed by the father-son team of Bob and Jonathan Carroll. (Click here for complete history of the company.)

Since the beginning, we believed that
“WISE” is more than just a name.
It’s really our philosophy:


  • WISDOM – We’re constantly educating ourselves, so that we can tackle the most challenging projects you can imagine. Just talked to us for 10 minutes and you’ll immediately know we’re pointing you in the right direction.
  • INTEGRITY – We guarantee our work and our products. After all, this is a family name we stand behind.
  • SERVICE – We don’t walk away when the pool is done. We’ll be here to serve you for as many years as you want us.
  • EXPERIENCE – We’re fast approaching five decades of building beautiful, award-winning pools in and around greater Houston. You won’t find more experience than that!

Why Choose Wise…

We view our business as not building pools, but making people happy. After all, a pool is not something you are forced to purchase. It’s a wonderful luxury that allows you to better enjoy and enhance your home. Our goal is to make the process enjoyable for you. We go into your yard, and help you make the best decisions possible. Then we are there throughout the entire construction process. And upon completion, you’ve got a beautiful outdoor living area that the entire family can enjoy for decades to come.


Our founder and top designer Charles Wise has designed and built exceptional pools, waterfalls, spas, and complete backyard environments for over four decades. His projects have been honored with over one hundred and fifty design awards, including the “APSP Chairman’s Award” which is considered the top design award in the world! Wise Pools is the only Houston-area company to have won this award. Wise is also the only “Aqua 100 Hall of Fame” company in this area. This means we are one of the few companies in the country who have been selected FIVE TIMES as winner of “The Best 100 Pool Companies in the Nation.” Wise Pools is also winner of the Chamber Small Business Award, the Community College Small Business Award, and the BBB Torch of Excellence Award.

Our Awards…

Here are some of our more recent awards:


  • Region 3 Design Awards 2014 – Silver Award
  • Region 3 Design Awards 2010 – Silver Award
  • The APSP International Awards of Excellence 2009 – Traditional – Silver Award; Freeform – Bronze Award
  • Region 3 Design Awards 2009 – Gold Award
  • The APSP International Awards of Excellence 2007 – Gold Medal
  • The APSP International Awards of Excellence 2005 – Technical / Engineering Achievement – Gold Medal
  • The APSP International Awards of Excellence 2005 – Commercial Water Feature – Silver Medal

Our Reviews…

I deal with Wise for all my pool supplies. Linda and the rest of the Wise team are helpful and professional. They make every effort to get my orders quickly and at a reasonable price.
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The History of Wise Pools

Wise Pools was established in 1970 and operated for over four decades by Charles and Merry Wise. The firm was purchased and is now owned by Jonathan Carroll, with Charles Wise still providing expert custom design services and consultation to the company.


Merry Wise markets her pool care book, Cruising Through Pool Care the Wise Way and is a freelance writer on pool-related subjects, contributing to local and national publications. Both Charles and Merry Wise are called upon by the pool and spa industry to present professional seminars and consultation.

Our Certifications and Associations


APSP – “The Association of Pool & Spa Professionals”

The APSP is the world’s largest international trade association representing the swimming pool, spa, hot tub and recreational water industries. APSP is the leading industry advocate promoting professional best practices through education, industry standards, and safety.


APSP members adhere to a code of ethics in business and technical practices and share a strong commitment to the safe, healthful, and enjoyable use of industry products.


More information at: The Association of Pool & Spa Professionals

International Awards of Excellence

The APSP International Awards of Excellence honors APSP members whose pools, spas and water features represent some of the best designs in the industry.


The competition is open only to APSP member builders, designers, and service and retail firms. Many hundreds of entries are submitted each year, representing member firms from all over the world. More information at: International Awards of Excellence

The BBB Torch of Excellence Award

The BBB Torch Award was created to honor businesses that demonstrate their commitment to trust and marketplace ethics. This award embodies the BBB’s mission to be the leader in advancing marketplace trust and is presented to for-profit businesses that strive to go above and beyond in their dealings with customers, employees, vendors, and the community. The BBB receives hundreds of entries from multiple industries for this award.

Aqua 100 Hall of Fame

Each year between 1989 and 2010, AQUA Magazine published profiles of 100 of the top spa and pool dealers, builders and service companies in the industry. These outstanding companies were chosen not by their size or sales volume, but by the overall professionalism they displayed in the areas of customer service, store design, product knowledge, craftsmanship and advertising/promotion.


We received what is considered the most prestigious award in the pool industry when inducted into the Hall of Fame by Aqua Magazine. The Hall of Fame recognizes swimming pool companies that have consistently demonstrated the highest levels of professionalism and creativity in customer service, workmanship, store design, promotions, advertising, and product knowledge.


More info at Aqua 100 Hall of Fame.

The Woodlands Area Chamber Of Commerce

As one of the largest and most influential business associations in the Houston region, The Woodlands Area Chamber of Commerce represents an active segment of our local economy; including small and emerging businesses, mid-market companies, and industry leading corporations. Our member based nonprofit works with business and civic leaders alike for the advancement of South Montgomery County. We continuously cultivate new and innovative ways for our members to market themselves, their products and services to fellow members and the community.

Contact Us…

For more information, or a one-on-one consultation, please give us a call at (936) 321-4242 or fill out our form. One of our design specialists will be happy to help you.