Wise Pools was established in 1970 and operated for over four decades by Charles and Merry Wise. The firm was purchased and is now owned by Jonathan Carroll, with Charles Wise still providing expert custom design services and consultation to the company.

Merry Wise markets her pool care book, Cruising Through Pool Care the Wise Way and is a freelance writer on pool-related subjects, contributing to local and national publications. Both Charles and Merry Wise are called upon by the pol and spa industry to present professional seminars and consultation.